Shampoos

Banish brassiness in blonde, lightened (including brunette), and even grey hair with this sulfate-free purple shampoo, featuring deep violet pigments to counteract unwanted yellow and orange tones. The gentle cleansing, tone-correcting formula is specially designed to maintain cool tones in between salon appointments while enhancing color depth and dimension. ArganID technology helps repair hair from the inside out while sealing the cuticle to impart brilliant shine. Color-safe. Sulfate, phosphate, and paraben-free.

After only 1 use:
91% said that Moroccanoil Blonde Perfecting Purple Shampoo refreshes dull highlights*
92% said brassiness was toned down on blonde or grey hair*
*In an independent study on consumers ages 18–65, after 1 application.

How to use: 
Massage through wet hair and scalp. Leave on for 3–5 minutes. Rinse well. Follow with your favorite Moroccanoil Conditioner.

Replenishes moisture.
Repairs damage and reduces breakage.
Helps to restore hair’s natural protective coating.

GOLDWELL Dualsenses Blonde & Highlights Anti Yellow Shampoo instantly brings out colour luminosity and neutralized unwanted yellow tones for blonde colour reflections.  As gentle as water, the unique FadeStopFormula minimized colour fading with every use.

Shampoo for curly and wavy hair blended wth microPROtec complex and milk protein. Instantly cleanses & hydrates without drying out the hair. For defined and weightless bounce. As gentle as water, the unique FadeStopFormula minimizes the colour fading with every use. Work through wet hair. Lather and rinse thoroughly. Pairs best with the Goldwell DualSenses Curls & Waves Conditioner.

This highly concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use. Suitable for all blonde, lightened, and gray hair—natural or stylist-created, root-to-tip or balayage—this non-drying formula can be rotated into any hair maintenance routine as needed for your best blonde yet. It’s scientifically proven to boost all blondes three times brighter*.
(*compared to top purple shampoos)

Smooth and tame unruly, frizzy hair with this gentle cleansing formula. Moroccanoil Smoothing Shampoo with AminoRenew restores depleted amino acids to strengthen hair and align its natural keratin structure. Infused with argan oil and argan butter, this hydrating shampoo gives you more manageable, healthy-looking, smooth hair. When used with Moroccanoil Smoothing Conditioner, results can last up to 72 hours.

How To: 
Massage Moroccanoil Smoothing Shampoo throughout wet hair and scalp, adding more water to activate a rich lather. Rinse thoroughly. Follow with Moroccanoil Smoothing Conditioner.

N°4 Shampoo repairs and protects hair from everyday stresses — including damaged hair, split ends, and frizz — by re-linking broken bonds. Leaves hair easier to manage, shinier and healthier with each use. N°4 is color-safe and proven to reduce breakage and strengthen all types of hair.

Specially designed for Elumen colored hair: Color care shampoo for all hair types.
Gently cleanses, supports the repairing effect and reduces washout of Elumen hair color.
Further allows Elumen Play to gradually fade out tone on tone. Maintains the special Elumen brilliance and color intensity.

Goldwell Dualsenses Ultra Volume Bodifying Shampoo instantly builds touchable and visible volume.  Enhances natural shine.  As gentle as water, the unique FadeStopFormula minimized colour fading with every use.

Gently remove buildup on the hair caused from mineral, chlorine, product, and environmental deposits with Moroccanoil Clarifying Shampoo.  The deep-cleansing, yet color-safe formula effectively removes everyday buildup, restoring the hair's natural balance while imparting a weightless, shiny finish.  Rich in Argan and avocado oil, keratin,  lavender, chamomile and jojoba extracts,  this delicate clarifying shampoo gently cleanses away impurities and nourishes the hair and scalp.

Benefits:
- gently removes buildup and impurities from the hair
- sulfate-free and phosphate-free formula = color safe
- restores healthy balance
- can be used prior to a relaxer, perm or color service

How To: 
Wet hair completely to activate a rich, luxurious lather from the highly concentrated Moroccanoil Clarifying Shampoo. To increase the lather and completely remove buildup, continue to add water while gently massaging the shampoo throughout hair and scalp. Rinse well and repeat if needed. Follow with a Moroccanoil conditioner or mask. This clarifying shampoo may be used twice a month; or up to once or twice weekly for those who use a lot of hair products, swim regularly or have hard water. 

Your hair color is personal, so your dry shampoo should be too! 

Bringing out the best in light tones, the coveted Moroccanoil Light Tones Dry Shampoo contains an ultra-fine, oil-absorbing rice starch that removes buildup and odor + a subtle violet hue to help control brassiness and maintain brightness.  The cleansing, UV-protecting, argan oil-infused formula breaks down instantly leaving no trace of residue.

How To: 
Shake well and spray Moroccanoil Dry Shampoo 6–8 inches (15–20 cm) away from dry roots. Let dry, then massage into scalp as you would with wet shampoo. Brush hair to evenly disperse an extra product. Style as usual & enjoy a refreshed look with minimal effort!

Gently cleanse and repair damaged hair with Moroccanoil Moisture Repair Shampoo. With a perfect balance of hydration and protein this color-safe, reparative hair care system will revive broken hair, leaving it manageable and strong with its unique Argan Oil, Keratin and Vitamin blend – restoring elasticity and leaving hair soft, shiny, and healthier over all.
Available in: 70ml, 250ml, and 1L

Benefits:
- Hydrates and nourishes dry hair
- Restores elasticity of hair fibre
- Helps repair chemical and mechanical breakage
- Detangles and reduces frizz
- Adds softness, strength and shine

How To: Shampoo hair with Moroccanoil Moisture Rich Repair Shampoo. On wet hair and scalp, add water to activate lather and continue to massage and clean the scalp. Rinse and repeat if needed. Follow with Moroccanoil Moisture Repair Conditioner or Mask.

Ingredients: Water, Sodium Lauroyl Sarcosinate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Hydroxysultaine, Cocamide Mea, Sodium Lauryl Sulfoacetate, Glycol Distearate, Dimethicone, Sodium Lauroyl Lactylate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Argania Spinosa (Argan) Kernel Oil, Persea Gratissima (Avocado) Oil, Silk Amino Acids, Keratin Amino Acids, Hydrolyzed Keratin, Rosmarinus Officinalis (Rosemary) Leaf Extract, Lavandula Angustifolia (Lavender) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Extract, Chamomilla Recutita (Matricaria) Flower Extract, Propylene Glycol, Panthenol, Amodimethicone, Cetrimonium Chloride, Trideceth-12, Dimethiconol, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Polyquaternium-10, Sodium Pca, Quaternium-80, Polyquaternium-7, Cinnamidopropyltrimonium Chloride, Peg-150 Pentaerythrityl Tetrastearate, Peg-6 Caprylic/Capric Glycerides, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Chlorphenesin, Ci 17200 (Red 33), Ci 19140 (Yellow 5), Sodium Acetate, Isopropyl Alcohol, Tetrasodium Edta, Disodium Edta, Sodium Benzoate, Potassium Sorbate, Fragrance, Cyclopentasiloxane, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Linalool, Alpha-Isomethyl Ionone.

 

Ideal for brunettes who lighten their hair, MATRIX Total Results Brass Off Toning Shampoo effectively neutralizes brassy tones while imparting cool tones for a refreshed look. Its clarifying formula utilizes blue-violet pigments to balance color and can be used for a quick 2-3 minute toning treatment. Suitable for both color treated and natural hair types, this salon-grade shampoo is a must-have for reducing brassy tones.

 

Designed to fortify weak, fragile hair, Goldwell Dualsenses BondPro Trio Set is a must-have for holiday season at-home care. The set includes Bond Pro Fortifying Shampoo 300ml to provide instant strength and resilience for all hair types. The Bond Pro Fortifying Conditioner 300ml also reinforces hair structure, helping to prevent breakage. Lastly, the Bond Pro 60 Second Treatment 200ml strengthens hair fibres up to 100% in 60 seconds without weighing down.

hit the reset button on your scalp. this charcoal-infused gel-to-foam shampoo rids hair of oil, dirt, odor, and sweat while replenishing moisture and reviving volume.

infused with scalp-loving ingredients like pink clay and charcoal, indian cress stem extract, and sea buckthorn, this innovative shampoo is just what your scalp needs for the ultimate reset.

• promotes a healthier scalp: reset helps clarify the scalp without stripping.
• unique gel-to-foam formula: this innovative aerosol shampoo goes from a gel to foam for optimal lather.
• deeply cleans: reset removes dirt, odor, and sweat which helps to revive volume.

Made in Canada.

 

This gentle shampoo, formulated with Biomimetic Silk and Hyaloveil®, nourishes and hydrates hair while restoring its natural balance of softness and strength for a healthy-looking finish. Moisturizing and regenerating, the 100% vegan formula helps reduce breakage and further damage, while removing dirt, sweat, oil, pollutants, and product buildup. Plus, it's free from silicones, sulfates, dyes, microplastics, and mineral oils, and is gentle on the scalp. Neutralizing hard water to prevent mineral buildup, the climate-neutral product comes in a fully recyclable bottle.