This ultra-violet conditioner tones unwanted brassy hues, while resulting in 7x more repair, 55% less breakage, and stronger, healthier-looking hair. Featuring bond cure technology, quinoa protein, plant butters and ultraviolet pigments, this purple shampoo helps to keep your blonde looking vibrant and strong. Its brightening properties help to neutralize brassy hues while leaving hair stronger and better protected from future damage.Â